Mudassar Asghar

Mudassar Asghar is a strategic leader at GE Vernova, where he drives the Strategy and Growth pillar for the Grid Automation business across Middle East, North Africa & Turkey. In his role, he leads high-performing, cross-functional teams across technical and commercial domains, fostering collaboration to deliver complex, customer-centric solutions. A strong advocate of digital transformation, he plays a key role in shaping go-to-market strategies, enabling innovation, and guiding commercial decision-making to support customers in their energy transition journeys.

With more than 24 years of diverse experience, Mudassar has developed deep expertise in technical growth, tendering, commercial operations, and go to market strategies. Since joining GE Vernova in 2008, he has held a range of leadership roles that have contributed significantly to the company’s presence and performance in the region. His ability to lead multicultural teams and craft solutions aligned with local and global energy goals has been instrumental in supporting electrification and decarbonization efforts.

Mudassar is passionate about building a culture of integrity, continuous learning, and innovation. He believes in empowering teams to embrace new technologies and adapt to the rapidly evolving energy landscape. He is currently pursuing a No Code AI & ML certification through MIT to strengthen his capabilities at the intersection of energy and emerging tech.

He holds an MBA from Manchester Business School in the UK and a bachelor’s degree in electrical engineering from the University of Engineering & Technology, Lahore. Based in Dubai, he continues to play a vital role in advancing sustainable energy solutions across the region.